The main dining area at my Purchase College installed a large 6-monitor system in the cafeteria and for months students would eat their food while Fox News and daytime talk shows were displayed. As a graduating senior in New Media, I created The New Media Video Jam where students could submit their videos to email@example.com and be displayed here. Special thanks to Adrian Alfonzo for helping organize submissions and configuring the media player, that MBS leting us borrow an andor1 media player, and Jesuina and Andrew at Purchase Dining Services.
There was no publicity for an initial screening, rather a casual disruption of the usual playback. We only used four of the six monitors in respect for the cashiers.